Nutrition Quarterly Winter 2023

The feedback from our members has been great. Not only in the taste and quality of the product, but also in the improved results they are receiving by incorporating smoothies into their post workout routine. By branding it as the Old Town Smoothie Bar, we were able to take the historic nature of our area into account. We’ve also created a few signature recipes, like the Camarillo Berry Bliss to give our smoothie bar a community feel. We get about 50% of our smoothie bar business from non-gym members. We also offer programs to our gym members like our Save Money, Save the Planet, Build Lean Muscle Tone campaign, where we offer refills on our PLP jugs at a discounted rate. This way, our clients can reduce the cost of their protein and not have to throw away their empty plastic containers. Camarillo, CA FOLLOW US ON INSTAGRAM @OLDTOWNSMOOTHIEBAR "The Green Giant" is a definite favorite. It is also the smoothie that started it all. It was the first smoothie I ever had from a Performance Food Centers integrated smoothie bar. It’s so important to be educated on the importance of post-workout nutrition. There are lot of cutting edge research articles on the National Institutes of Health website. When I learned the science and data of post workout nutrition, I realized how important it was to have this as part of our business model. That being said it was still a slow roll out. I started with the PLP and used the profit from that as seed money to start building out the smoothie bar. In other words, having a step-by-step approach to building out the smoothie bar was really helpful for me so I could keep the out-of-pocket investment manageable. Nutrition Quarterly · Series 4 – Volume 1 14